Here are 3 ways to secure high quality leads
01
Create compelling healthcare content
Content marketing for healthcare providers is often more challenging than in other industries. This is because it can be hard to thread the line between effective content marketing and helpful healthcare content in a field flooded with confusing scientific terms, procedures, and so on.
Yet it’s necessary to have content ready for consumers who are actively searching for care. Creating content that provides relevant, engaging information to patients is a key inbound lead generation tactic that healthcare organizations of any size can implement to enhance the patient journey.
For example, if you take pride in your orthopedic service line, you should have resources available online for people who experience joint pain (for example, a blog, downloadable leaflets, or informative videos). This way, when they seek information about their condition, they can discover and access your content to begin their journey with your practice.
02
Target patients and consumers on social media
Having a strong online presence is vital, and social media is a great way to build your reputation with patients and consumers. In fact, 77% of patients use online search to discover healthcare practices of all kind, and most of these use online reviews to evaluate the provider prior to scheduling an appointment.
To connect with patients via social media, you should regularly post content for patients, including blog posts, patient testimonials that are hipaa compliant, and provide a familial approach to the practice. These should be part educational and part promotional, providing value to your audience while also showcasing your organization’s expertise and trustworthiness.
03
Encourage Patients to Leave Online Reviews
In the medical space, online reviews are everything. Online reviews fall under the umbrella of referrals and recommendations, and as we discussed in the first tip, these are massive. There are two big benefits to gaining online reviews:
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The majority of prospective patients rely on online reviews when making their decision. Nearly ¾ of people strongly consider reviews and word-of-mouth when choosing a provider.
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More reviews = higher rankings on the site (whether Google, Yelp, Facebook or Bing). Most sites that rank businesses consider customer reviews as one of the strongest factors in how high they rank on the site.