Scope of Work
As healthcare practice leaders, you excel at providing exceptional care. Our expertise lies in ensuring patients find their way to your door. We've developed a systematic methodology specifically for practices, addressing every touchpoint in the patient acquisition journey:
Digital Marketing Brand Presence Assessment
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Thorough analysis of your current digital footprint
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Competitive landscape evaluation
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Patient journey mapping and conversion point identification
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Technical website performance review
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Market opportunity identification
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Custom strategic roadmap development
Social Media Strategic Performance Optimization
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Platform-specific content strategy
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Professional video production and distribution
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Community engagement management
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Patient testimonial campaigns
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Targeted advertising campaigns
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Cross-platform brand consistency
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Healthcare compliance monitoring
Content Strategy & Implementation
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Medical service descriptions optimized for patient understanding
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Educational content development
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Procedure-specific landing pages
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Email marketing campaigns
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Lead nurturing sequences
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Patient engagement content
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Blog and article creation
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Newsletter management
Strategic Boost Implementation
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Multi-channel lead generation campaigns
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Conversion rate optimization
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Patient acquisition funnel development
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Remarketing strategies
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Marketing automation setup
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Lead qualification processes
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Email marketing sequences
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CRM integration and management
Search Engine
Optimization Strategy
• Development of targeted keyword architecture for industry-specific organic rankings.
• Targeted PPC campaigns
• Medical keyword research and implemantation.
• Local search optimization blueprint for increased market visibility.
Performance Management & Analytics
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Monthly performance reporting
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ROI tracking and analysis
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Patient acquisition metrics
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Conversion tracking
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Competitive positioning analysis
What sets Bloom apart
Healthcare Expertise
We understand the unique challenges of marketing medical practices, including HIPAA compliance, patient privacy, and healthcare regulations.
Results-Driven Approach
Every strategy we implement is measured against specific patient acquisition goals, with clear ROI tracking and regular performance reviews.
Genuine Patient Connection
We excel at communicating your expertise in ways that resonate with potential patients, building trust while driving appointments.
Practice-Specific Customization
Your practice's unique value proposition, target patient demographics, and growth objectives shape every aspect of our strategy.
Proven Track Record
Our partner practices consistently see:
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Increased new patient appointments
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Higher patient acquisition ROI
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Improved online reputation
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Stronger market positioning
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Reduced marketing management burden
Partnership Model
We function as your dedicated marketing department, maintaining continuous communication and adapting strategies based on results and market changes.
The Bottom Line:
While you focus on delivering exceptional patient care, we implement comprehensive digital marketing strategies that consistently bring qualified patients through your door. Our understanding of both healthcare services and patient decision-making processes enables us to create meaningful connections that convert into appointments.